Until now mainstream game makers have cast players as buyers, not sellers.
Though mainstream game makers are comfortable depicting violence, they tend to shy away from sex.
Mainstream engine makers are continually pushing forward incremental improvements and a few companies are developing radically different technologies.
Now that's changing, with the latest hybrids ranging from McLaren's £866,000 P1 supercar to a string of saloons and hatchbacks from a range of mainstream car makers.
He said several job offers from mainstream garment makers in this country had been withdrawn once he was asked for documents.
In his role as director of Super Mario 3D World, Miyamoto demonstrates a freshness and generosity of imagination that few other mainstream games makers come close to rivalling.
Now many of the mainstream PC makers are rushing to introduce similar laptops that fall well below the traditional PC laptop price, but allow Web surfing and many basic computing tasks.
Specialty manufacturers like Nidek and Topcon are making fundus cameras (some of which still require that pupils be dilated), and mainstream camera makers like Canon and Carl Zeiss are doing so as well.
In Germany, a country dotted with wind turbines, solar panels and a Green Party that is part of the political mainstream, detergent makers waged an advertising war several years ago after they created detergents that worked equally well in all temperatures, including cold water.
It's the big, mainstream car makers that will change the market for EVs," he says.
