Although Cudmore believes that the music video as a medium is "disappearing... from the mainstream public eye", he accredited "Single Ladies" with its resurgence, and stated that after the video appeared on the Internet, people began to "consciously look for music videos because of its art".
It may never rival the Ylvis original, but it certainly legitimizes that crazy piece of pop culture in the mainstream's eyes.
In many eyes, mainstream organisations such as the Muslim Council of Britain and the Muslim Association of Britain no longer appear so "mainstream".
The 36th annual film festival in Canada's biggest city has opened its doors with a confident grin, a nose for the mainstream and its eyes on the prize.
Mr. McCain, who has delighted in sticking his thumb in the eye of mainstream Republicans throughout his political career, is now accumulating a base of support among party regulars who see him as the strongest general election candidate in the remaining Republican field.
And just like them, Minkoff's line caught the eye of mainstream media and consumers.
Fun Home is a very queer child to have been parented by Broadway, an industry that typically seeks to produce normative shows with an eye toward mainstream success.
The Harvard professor Jon Levenson's "dark eyes twinkled" as he discussed his efforts to bring belief in bodily resurrection back to mainstream Judaism, while the eyes of Robert Hollander, a translator of the "Paradiso," "are alight with intelligence and love".
Other firms, including ones from developing countries, have long been eyeing the mainstream single-aisle market, where growth is strongest.
The racist and misogynistic antics of Donald Trump, a property developer who topped party polls, may have permanently tainted the Republican cause in the eyes of mainstream voters.
