The whole idea is to get them the mainstream experience of a high school athlete.
Nascar is now a mainstream experience, filling raceways in big cities all over the US.
If Melbourne Art Fair was the mainstream experience then Spring 1883 was the upsetter, people said.
"What the unemployed need to get is a foot in the door and some mainstream experience.
There are other blockbusters, other calling cards, that would have given her the same mainstream experience without the scrutiny.
"Today the reality is that hooking up your laptop to your television, or putting Boxee on an Apple TV, is not a mainstream experience," said Avner Ronen, Boxee's chief executive.
It will become a mainstream experience for general consumers.
But a lack of truly compelling content early on could be enough to stop AR in its tracks before it has the opportunity to become a truly mainstream experience.
Asked how long we should expect before AR becomes a truly mainstream experience, the panel's answers largely hovered around five years, with a standalone device like a headset taking even longer.
Most people dip their toe into a mainstream experience -- otherwise known as the "gateway festival" -- and then seek more curated, individualized experiences as their tastes mature.
