Your English writing platform
Discover LudwigExact(2)
Even though "Here's to Beer" celebrates Ben Franklin the beer lover, it's hard to imagine that Anheuser-Busch really wants mainstream drinkers to rethink beer when the Bud Light commercial is celebrating "Mr. Professional Sports Leg Cramp Rubber Outer".
There are no macro lagers, like Bud Light or Stella, that mainstream drinkers are familiar with, nor any helpful flavour descriptions.
Similar(58)
In 2013, Fausto Zapata, an entrepreneur from Los Angeles, launched a brand called El Silencio, an approachable mezcal aimed at mainstream American drinkers — in Scotch terms, a smooth, honeyed Oban rather than a peat monster like Laphroaig.
Until fairly recently, mezcal was an esoteric choice, but it is becoming more mainstream as drinkers come to appreciate how it gives smoke and swagger to a drink, never retreating to the background no matter how much fruit juice and sugar are piled into the mix.
A cheeky Miller Lite campaign that featured a fictitious advertising copywriter named Dick, and a lot of adolescent humor, alienated mainstream beer drinkers.
So investors are starting to shift their focus from volume to profits, notably by tempting drinkers to switch from mainstream brands to premium ones.
Mr Hindy generously calls them gateway beers that will attract more drinkers to hard-core craft brews.Canny boozers are unlikely to be fooled by mainstream beers masquerading as microbrews.
Snowball drinkers.
With drinkers?
Mainstream Republicans?
Mainstream adoption.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com