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Until very recently, black women in Britain either made do with an insufficient range of shades at mainstream cosmetic counters, or had to track down "specialist" brands.
34 The majority of mainstream cosmetic retail shops have camouflage therapists available to help individualize the patient's home regimen that can work concurrently with prescribed medical therapies.
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Is a Botox convenience store an appropriate model for mainstreaming cosmetic injections?
Fifteen years ago, the term "greenwashing" entered the O.E.D. Since then, the ongoing, increasingly mainstream, and often cosmetic use of ecological correctness as a selling point has led to some jadedness in the marketplace.
Procter executives said they hoped the closer ties between the types of agencies, which the company will announce formally today, will yield ads that will sell more household, food and cosmetic products to mainstream and minority shoppers.
Marian Salzman, author of more than a dozen books on cultural trends and current affairs, said she predicted 10 years ago in "Next: Trends for the Near Future" that cosmetic procedures would become mainstream.
Cosmetic procedures have become so mainstream that they are no longer reserved for only the rich and famous.
Drooping prices have helped cosmetic surgery to move into the mainstream.
By the time the Mötley Crüe frontman Vince Neil went under the knife in 2005 before millions of viewers on "Remaking Vince Neil" on VH1, cosmetic surgery had truly arrived in mainstream America.
To the rigors of teenage grooming — waxing, plucking, body training and skin care regimens that were once the province of adults — add cosmetic surgery, which is fast becoming a mainstream option among teenagers.
Dr. Anjan Chatterjee, an associate professor of neurology at the University of Pennsylvania who foresaw this debate in a 2004 paper, argues that the history of cosmetic surgery — scorned initially as vain and unnatural but now mainstream as a form of self-improvement — is a guide to predicting the trajectory of cosmetic neurology, as he calls it.
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