Could this be the beginning of virtual reality as a truly mainstream concept?
Now, the once arcane language of the ecologist is everywhere and sustainability is a mainstream concept.
Genetic memory and to a lesser extent, water memory, are becoming mainstream concepts.
Some assessments also recommend general gender equality sensitization and basic capacity development on gender mainstreaming concepts, approaches and instruments.
In Rotman Epps' vision of wearable computing in the near future, one of these major platforms will have to back the concept for it to go mainstream.
Although the Carbon Tracker Initiative (CTI) has been propagating the concept for years, the rapid mainstreaming of the idea makes it transformative.
I currently have a contract, albeit a modest one, to write a nonfiction book for an established publisher, one that's mainstream in concept and execution, with a clear marketing hook.
In response we need to totally alienate and challenge that mainstream, capitalised concept of femininity.
In response we need to totally alienate and challenge that mainstream, capitalized concept of femininity.
