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Even mainstream agencies are joining the action.
The use of mainstream agencies hiring subcontractors to handle assignments aimed at minority consumers has become an issue.
In 1991, traditional advertising, which is aimed mostly at wooing potential customers, was mainstream agencies' stock in trade.
It's not worth bothering with the more mainstream agencies – unless you meet their requirements, they generally couldn't care less.
But also ensuring mainstream agencies properly reach out, engage and support these hard to reach groups will be essential to ensure health and social care is truly personal.
Because of lower operating costs, their cars, which can be found at Web sites like CarRentals.com and CarRentalExpress.com, typically cost 15 to 30 percent less than rentals from mainstream agencies.
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True North is joining a lengthening list of mainstream agency companies that are devoting additional resources to multiethnic marketing.
When he was president of Hill, Holliday, Connors, Cosmopulos U.S.A. in Boston, Mr. Sansolo became the first major executive of a mainstream agency to publicly discuss his homosexuality.
In the past few days, Prestige has dropped its requirement for purchasers to buy tickets in blocks of 10, and reached a deal with the mainstream agency Ticketmaster to sell them singly for the first time.
While Gap has a big marketing department and often hires smaller, creatively focused agencies to develop ads for its stores, the hiring of a mainstream agency to focus on branding issues was described as a first.
Its members help around 40,000 clients a year, many of whom, for reasons of language or culture, would find it difficult to get help from a more mainstream agency.
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