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Well, he was a mainstream act for about fifteen years.
But how hard is he really trying to be a mainstream act?
His contemporaries Imran Yusuf and Danny Bhoy have a more conventional polish, but Chowdhry is the real deal: a mainstream act who fills big venues and gets gigs on TV.
Wary of interviews, Tesfaye has gone from being a shadowy internet cult proselytised by fellow Canadian Drake to a mainstream act in the blink of an eye (albeit the slow blink of an addled eye).
It wasn't until last October when the duo released an original track called All My Friends, an anti-party song featuring Tinashe and Chance the Rapper, that wound up pushing them from online remixers confined to the internet to a mainstream act to be reckoned with.
Rather than book a mainstream act for its big, televised event, the programmers chose King Chango, a little New York band that despite being visibly nervous at first easily won over the audience with its energy, charisma and incessant speeches, playing as if it was intended for an audience that big.
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Later in the year it will tour with mainstream acts like Shinedown and Nickelback.
Mainstream acts such as Gorillaz were overlooked alongside more underground offerings from the grime scene.
In 2015, many of our mainstream acts survive because our standards are so low.
Deeply unfashionable stars such as Tomasz Niecik can generate more sales from stalls outside train stations than most mainstream acts will ever see through record shops.
Top performers such as Katy Perry and Beyoncé came out in support of Clinton, with Trump struggling to gain backing from mainstream acts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com