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Deal functionality is included, but is not the main value proposition.
Our main value proposition is that context; it's the whole video aspect of it".
I believe consumers have grown tired of the main value proposition offered by mainstream lead generation and affiliate marketing -- chance.
While Ancestry shines with its data and storytelling around ancestry, 23andMe's main value proposition are health reports.
Of course, the main value proposition for any new radio service is the same as Pandora's: people want radio.
Better's main value proposition is that it makes the process of financing the purchase of a home so easy and certain for buyers.
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Currently, they believe one of their main value propositions is the all-natural, chemical-free products they use in their business.
Simplify the access to crypto donations and increase the community engagement are some of our main value propositions, Menegaldo said.
According to Bocken et al. (Bocken et al. 2014) business model is defined by three main elements: the value proposition, value creation, delivery and value capture.
A quick disclaimer: While it's difficult to pigeonhole a number of projects into one category, I did my best to pinpoint the main purpose or value proposition of each project and categorize them as such.
Recruiters, however, need to adapt and focus their value proposition on five main areas to remain relevant in the new digital era of talent acquisition.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com