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The transition to the main Target app has already begun.
Target is attempting to simplify its mobile app strategy by merging its more popular Cartwheel savings app into the main Target app, before eventually closing Cartwheel for good.
Following Cartwheel's integration with the main Target app, this process will continue – except that, with support for mobile payments, shoppers will be able to both save and pay by having that barcode scanned just once.
Indoor mapping is only one of many upgrades planned for the main Target app, which is now also merging with Target's popular savings app Cartwheel, and will later support Target's mobile payments experience at checkout.
Today, integration side of things is complete – the main Target app can now serve as a way to both shop online and in-store, with support for lists, delivery and pickup options, and now, Target's own digital couponing experience, known as Cartwheel.
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The app's main target audience is 18 to 35-year-olds, or the so-called "millennial" generation.
Now, the retailer hints it may be adding mobile payments to the app, and potentially its main Target application, as well.
That's the main target.
Swan Lake is his main target.
"We don't know their main target".
A.& P. became a main target.
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