main selling point

USAGE SUMMARY

"main selling point" is a correct and commonly used phrase in written English.
It refers to the key feature or characteristic of a product, service, or idea that is used to convince people to buy it or support it. Here are some examples of how "main selling point" can be used in a sentence: - "The main selling point of this car is its fuel efficiency." - "The main selling point of our company's new phone is its advanced camera technology." - "The main selling point of this book is its gripping plot." - "The main selling point of our vacation package is the all-inclusive pricing." - "The main selling point of this detergent is its ability to remove tough stains."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

"That's its main selling point and strength".

The New York Times

Now she's the show's main selling point.

The Guardian - Film

Maybe that was the main selling point in Miami.

The New York Times

A main selling point for Chinese smartphones has been price.

The New York Times - Tech

Convenience is the main selling point for consumers.

The Guardian - Tech

But security isn't the main selling point of Allo.

The Guardian - Tech

Castro's background could be his main selling point.

The Guardian

More than offering 24/7 service, Sherpaa's main selling point to employers is cost.

The New York Times

But the main selling point is the deli counter and mini-supermarket that adjoin the restaurant.

The New York Times - Travel

Human-verified similar examples from authoritative sources

Similar Expressions

2 human-written examples

This enthusiasm is Reading Comics' main selling-point.

The Guardian - Books

All agree that broadband is the main selling-point, and mobility just an added extra.

The Economist

Expert writing Tips

Best practice

When writing marketing copy, clearly identify the "main selling point" and emphasize it throughout your content to capture your audience's attention.

Common error

Avoid overshadowing the "main selling point" with excessive details about less important features. Keep the focus on what truly distinguishes your product or service.

Linguistic Context

The phrase "main selling point" functions as a noun phrase that typically acts as a subject complement or object within a sentence. It identifies the most significant feature or advantage of a product, service, or idea. As Ludwig AI confirms, this phrase is commonly used in English.

Expression frequency: Very common

Frequent in

News & Media

70%

Formal & Business

15%

Science

10%

Less common in

Academia

2%

Encyclopedias

1%

Wiki

2%

Ludwig's WRAP-UP

In summary, "main selling point" is a widely used and understood noun phrase that pinpoints the most attractive attribute of a product, service, or idea. As Ludwig AI confirms, it functions to inform and persuade, most commonly found in news, media, and business contexts. While its register is generally neutral, it often leans towards professional settings. When using this phrase, focus on clarity and avoid overshadowing it with less important details. Understanding the "main selling point" is crucial in marketing, sales, and any communication aiming to highlight a key advantage.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

biggest advantage

Similar to 'key advantage' but intensifies the scale of benefit.

key advantage

Emphasizes the beneficial aspect more directly.

primary benefit

Highlights the positive outcome or result.

top feature

Focuses specifically on functionality or characteristic.

chief attraction

Focuses on what draws people in or makes something appealing.

major draw

Similar to 'chief attraction', but more concise.

central feature

Highlights the most important characteristic.

defining characteristic

Points out a unique attribute that sets something apart.

unique selling proposition

A more formal and business-oriented term.

prime asset

Emphasizes the value and importance of the key attribute.

FAQs

How can I effectively highlight the "main selling point" in my marketing materials?

Focus on the primary benefit that the feature provides to your target audience. Use clear, concise language and visuals that directly showcase the value proposition. Always prioritize the key advantage over secondary details.

What is the difference between a "key feature" and the "main selling point"?

A key feature is a notable aspect of a product or service, while the "main selling point" is the most compelling reason why a customer should choose it over alternatives. The "main selling point" directly addresses customer needs and desires.

What are some alternatives to using the phrase "main selling point"?

You can use alternatives like "key advantage", "primary benefit", or "chief attraction" depending on the specific context.

How do I identify the "main selling point" of my product or service?

Consider what unique benefit your offering provides that competitors cannot easily match. Analyze customer feedback, market trends, and your own strengths to pinpoint the most compelling reason why someone should choose your product or service.