But Fox's response to this crisis for the Mirror group - admittedly, an existential crisis - has lacked the kind of vision that has seen its main rivals do so much better.
Sports Illustrated, which faces fierce daily, even hourly, competition with ESPN, Yahoo Sports and others, has something its main rivals do not: a 53-year trove of articles and photos, most of it from an era when the magazine dominated the field of long-form sports writing and color sports photography.
Even the sight of Mendoza, a pitcher they were willing to let sign with their main rival, did not help.
AstraZeneca's Crestor began a big survival trial three years before, and it just finished early, proving that Vytorin's main rival does prevent heart attacks and strokes.
He pointed out that Britain's main economic rivals did not rely on selective education systems.
Hezbollah's main Sunni rivals did not bring out their supporters in large numbers; hundreds of chairs that had been set up in the square stood empty.
A senior executive for one of Huawei's main rivals, who did not want to be identified because he was not authorized to speak for the company, said he did not know of any government ties the company might have but that that did not mean they did not exist.
And although two of his main rivals, Marcus Kittel and Andre Greipel, did not contest the final sprint in Porto Sant'Elpidio after 189km of racing, Cavendish still showed the turn of pace which has helped him win more than 100 races.
However, he did at least manage to claim the four bonus seconds on offer for third place, also opening a small gap on both his main rivals in doing so.
