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Anheuser-Busch, the maker of Budweiser and Bud Light beers, said it generated 3.5percentt more revenue per barrel in the United States because of a February price increase and greater sales of Michelob Ultra, priced 19percentt more than the main Budweiser brands.
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At the pubs around the main square, waiters serve Budweiser Budvars to the strains of Czech polka.
A familiar figure during postseason play-off games, Busch often rode into the stadium in a wagon drawn by Clydesdales, the horses that were indelibly identified with the beer wagons of Budweiser, Anheuser-Busch's main brand.
But on the downside, on main street the big brands such as Budweiser have been haemorrhaging sales as the craft brewers have changed the playing field.
On the day American drinks giant Budweiser were unveiled as the competition's new main sponsor for three years at Wembley – which has been selected as the venue for the 2013 Champions League final – Bernstein said he hoped to avoid a repeat of last season when Manchester City won the Cup on the day Manchester United clinched the title.
Unlike the purported seriousness of the main floor, the downstairs space felt like a well-to-do Southern college's frat-house rec center: foosball table, Budweiser stool, an arcade game, photo booth, loads of vintage baseball equipment strewn just so.
WHERE TO DRINK Budweiser Bar (Sukhbaataryn Gudamj Street, northwest corner of Sukhbaatar Square): Good Czech beer and great views of the city's main square.
Budweiser (Matt).
DRINKS No Budweiser here.
"Made with Budweiser".
"Budweiser!" he said.
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