A.I. features like predictive personalization for e-mail recipients, smart segmentation, optimized e-mail subject lines, e-mail automation workflow, and more can help increase open rates and click-through rates.
3. Email According to ExactTarget, one of the most popular tools for e-mail marketing automation, e-mail is an easy way for brands to reach their customers; 77percentt of consumers who give their email address would be open to receive more information via email.
There are other companies like Salesforce and Constant Contact, who are also engaged in developing e-mail marketing automation tools.
BBVA and Bankinter, for instance, are both testing the possibility of externalizing some basic functions, like e-mail and office automation.
Word and document processing, electronic mail, and office automation are integrated with desktop computers, printers, database systems, and other tools using wireless networks and widespread Internet access.
Anecdotal evidence and a growing literature point to data being defective at levels of 10% or more in a variety of applications and industrial contexts, including sales-force automation, direct-mail programs and productivity improvement programs.
A Royal Mail spokesman said, due to the modernisation of the postal service, changes had been made including increased automation of mail, the introduction of new equipment, methods of delivery and working practices.
"We are very focused on automation of the mailing part of the business," says Mehta.
Ditto for e-commerce servers, mobile e-mail, Web conferencing, sales force automation and a host of other products.
The acquisition of Eloqua marketing automation, Responsys e-mail marketing and BlueKai data services have generated a great deal of buzz in the market and demonstrate that Oracle is serious about investing in and leading the marketing cloud.
"And it just might change the equation of how millennials think about the post office longer term". USPS already photographs every piece of mail that runs through its automation system, so this isn't a new level of surveillance.
