Now staffers in the borough president's office can actually e-mail press releases instead of faxing them.
In September, for example, Greenpeace and Coca-Cola mailed a press release publicizing the HFC-free coolers Coke will use at the 2008 Beijing Olympics.
The DOHMH also mailed bilingual press releases and consumer warning signs to 270 non chain pharmacies, discount and beauty supply stores, and botanicas located in neighborhoods with large Dominican populations or in ZIP codes where members of the public had purchased products (NYC DOHMH 2005).
An e-mail press release from the Guggenheim arrived at Flavorpill.
Last Tuesday, on the 18th anniversary of the lethal gas spill at a Union Carbide plant in Bhopal, India, that killed thousands of people, journalists received an e-mail press release claiming to be from Dow Chemical, which now owns Union Carbide.
What triggered my recollections of these family stops was an e-mail press release announcing the 54th season of Santa's Workshop, a roadside attraction in Wilmington, N.Y., 12 miles from Lake Placid.
Rafe Needleman, an editor at CNET, has started a blog called Pro PR Tips that gives publicists elementary guidance, such as "Before you press 'send' on your bulk e-mail press release, make sure the site you're pitching is actually live".
He fired his seven Pasadena staffers — including five reporters — who were making $600 to $800 a week, and now he and his wife direct six employees all over India on how to write news and features, using telephones, e-mail, press releases, Web harvesting and live video streaming from a cellphone at City Hall.
"Passenger reservation manifests can be inconsistent and provide limited contact information, necessitating other methods of communication to contact known and unknown travelers, including social networks, e-mail, press releases, and travel agencies".
"We know preparations for the games are at their peak," it e-mailed the press after the Delhi shootings.
