This evidence base led to an integrated media strategy combining two 40-second advertisements, one on television and the other on local radio, supported by free wall posters, leaflets and direct mail leaflet drops in key target communities.
Their self-styled heads are Archie Jones, a Brighton-born specialist in the folding of direct-mail leaflets, and Samad Iqbal, a Bengali Muslim biology student turned waiter with whom Archie once shared a second world war tank.
Local police and firefighter groups started mailing leaflets and towing a billboard around town attacking him, implying he had skipped out on numerous debts.
However, the intervention delivery mode (a mailed leaflet) used in that study might have compromised the effect of the intervention.
Included in this were planned adverts in the North-West Evening Mail and leaflets to 20,000 homes in the Furness area.
Other patient education programmes combine exercise and patient education [ 21], include the spouse with the aim of increasing coping skills [ 22], describe mail delivered leaflets [ 23] or individual telephone-based [ 24] programmes.
Unlike the approach taken by the intervention studied in this paper, mainstream information security awareness measures are typically top-down, and seek to bring about changes at the individual level by means of an expert-based approach directed at a large population, e.g. through formal presentations, e-mail messages, leaflets and posters.
In addition, participants are mailed information leaflets throughout the 6 month intervention period.
Any company the protesters single out "will receive office occupations, rooftop demos, lock-on actions, pickets of workers, gate blockades, fax blockades, e-mail blockades, leafletting and poster campaigns, as well as demos outside the homes of their directors and employees," a message addressed to Huntingdon's customers said on the Web site.
The daughter of a Christian Coalition leader in Georgia, Ms. Fields, 31, works out of a cramped St . Louisoffice where five full-time workers wearing buttons that say, "It's the Supreme Court, Stupid!" pound out e-mail alerts, address leaflets and organize volunteers for phone banks.
