A direct-mail blitz is to follow.
Six days beforehand, an e-mail blitz delivered the details of the sag festivities.
A month later, the magazine sent an e-mail blitz to 90,000 readers and advocates calling for the occupation of Wall Street and setting the date for the first protesters to camp in downtown Manhattan.
Just how proud they will make him is another question, since Gov. George W. Bush of Texas has spent considerable effort, and an estimated $2 million on a television-advertising and direct-mail blitz, intended to embarrass the Arizona senator by keeping him from winning in the sort of blowout that native sons usually enjoy.
In recent weeks, supporters of Mr. Gephardt, a longtime ally of organized labor, have bombarded their active and retired members with phone calls and a direct mailing blitz of about 60,000 campaign brochures.
"A clothing store's fall fashion lineup e-mail blitz is basically indistinguishable from spam, both for the technology providers and the customer," says Scott Petry, founder of Postini, an e-mail security management provider in Redwood City, Calif.
Animal-rights activists were a noticeable presence on the streets of Anchorage then, unlike in recent years, when their opposition has mostly been felt in e-mail blitzes and comments posted online in response to news coverage of mushing as a sport rather than as a form of torture.
Each contestant filled out a form at the start; the information went straight into Harrah's database of 9,300 people, targets of telemarketing and direct-mail blitzes.
"E-Mail Message Blitz Creates What May Be Fastest Fad Ever" (Business Day, June 9), about the sale of playing cards with the pictures of Iraqi leaders, is very instructive: 1. Think up a gimmick.
