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Mr. Knauss joined Coke in 1994 as senior vice president for marketing in the Minute Maid unit.
Hi-C is part of Coca-Cola's Minute Maid unit, the second-largest United States maker of orange juice.
Larry McWilliams, 44, the former head of sales at Coca-Cola's Minute Maid unit, was named chief customer officer, and Patrick O'Malley, 51, who headed operations at Nabisco's foods division, will oversee the global supply chain.
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Still, because Tropicana is not made from concentrate, it costs more than rivals like Minute Maid, sold by a unit of the Coca-Cola Company.
Minute Maid, a Houston-based unit of the Coca-Cola Company, agreed to pay more than $100 million for a 28-year deal.
The Simply Orange Juice Company, a new unit of Minute Maid, a Coke subsidiary, will begin marketing the juice in the Northeast in May, Coca-Cola said today.
The couple, who met a decade ago as members of the Harvard ballroom dance team, paid $755,000 last year for a four-bedroom two-and-a-half-bath unit with a maid's room in the Riviera, a Renaissance Revival co-op with a marble lobby.
MANHATTAN: 800 Riverside Drive (158th Street), #8E A three-bedroom two-and-a-half-bath unit with two maid's rooms, a pantry, a washer/dryer and river views on the top floor of the Grinnell, an income- restricted prewar doorman building.
The unit also has a maid's room with its own bath.
Yassan's mother works as a maid to contribute to the family unit but has a life-threatening blood condition and can only work a few hours daily.
Its deep roots in Mobile date back to 1924, when John Marshall opened the first in what would become a five-unit chain of Electrik Maid Bake Shops.
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