But, as Ryan Lizza wrote in the magazine, the process of separating Alberta's black gold from its sandy substrate is notoriously difficult, requiring more energy and heavier industry than conventional oil production.
But the iPad requires a bit more preparation and since it looks like a book or a magazine, we process its intrusion differently.
Pretty pictures and fancy layouts are only a part of the magazine publication process.
Back ten or fifteen years ago, before the internet came along to slay the imperial hierarchy of the fashion industry, if you wanted to break into magazines, the process was straightforward: go to college, intern for a couple years and usually find a paid editorial job upon graduation.
The magazine made the process sound rigorous and illuminating.
Andrew Thompson Orlando, Florida As a reader and writer of fiction, I'm baffled by your magazine's selection process.
The promotion meant his contributions – interviews, "fact" pieces or "visits" – were no longer automatically submitted to the magazine's notorious process of rewriting.
The magazine is about process and ideas and takes the form of long cross-genre interviews: for example, the novelist Jonathan Lethem talking to Noah Baumbach, a filmmaker; or, in the '80s, the artist Robert Mapplethorpe interviewed by Gary Indiana, a writer.
Tom Hanks, Ben Stiller, Owen Wilson, Nicolas Cage and Russell Crowe all made it into the list, compiled by the magazine after a process of interviewing agents, lawyers, studio executives, and sometimes stars themselves, about earnings.
The issue is of course completely safe to handle, and researchers from Harvard and Austria's Innsbruck University provided guidance to the magazine throughout the process.
