Victoria Newton, the SoS's editor, describes the new mag as "an exciting new addition to the Sun on Sunday's offer".
Despite the big-print misspelling of the Fuhrer's name over the summer, this week's 90th anniversary issue of his mag suggests vigilance has not improved.
The Greens senator, Sarah Hanson-Young, has won an apology from "lads' mag" Zoo Weekly over a July 2012 issue depicting her near-naked, arguing women rarely take a stand over sexism and "my daughter needs to know I did".
When I was working at the British music mag NME, Luke Steele's previous band the Sleepy Jackson had a song called Miniskirt which went "If I was a girl I'd wear a miniskirt into town".
The bi-annual mag is a spin-off from Northern & Shell's OK! magazine.
The mum and baby mag will not be a stand-alone publication.
As for accusations of over-commercialisation, Mr Gavin sees the issue as one of brand protection: he would not launch a lads' mag or a porn channel, nor even endorse a garden fork with a BBC gardening show.
It once represented an innovation in magazines, by stretching the definition of the saucy, but essentially non-pornographic, British "lads' mag" to the limits.
In April, it shed its tabloid format and cheap newsprint, reappearing as a glossy mag designed to appeal to the sort of clever professional women in their mid-20s to mid-40s who have long yearned for a gossip sheet they are not embarrassed to be seen reading.
This month Zoo, a British "lads' mag", carried a lewdly captioned shot of a topless protester.
Mr Kohl could afford to smile were Turkiye a marginal mag with a readership of a few hundred.
