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ThIs arthink originally appeared on VICE US.
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Commentators often highlight the supposed stupidity or madness of crowds during disasters – a stampede of pilgrims, the crush of a football crowd, the blind scramble for the exits in a burning nightclub.
But the madness of crowds wasn't the whole story.
I crave the well-directed madness of crowds.
It's a strange madness of crowds — a combination of a lot of things.
According to a common narrative, we have lived through a textbook instance of the madness of crowds.
The phenomenon we call "madness of crowds" affects scientists as much as it does buyers of iPhones.
Today's wave of violence, likewise, owes much more to a bloody-minded realpolitik than to the madness of crowds.
I imagine this, no doubt vainly, to be a sort of prophylaxis against the madness of crowds.
Banks, it turns out, are even more influenced by popular delusions and the madness of crowds than markets, as repeated bubbles in many different countries have shown.
In the current global panic, unprecedented in fifty years, it is common to say that the madness of crowds has taken over.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com