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Like many a news writer before them, they figured more people would read Campus Watch if they made it entertaining.
Even though there was still the crazy stuff going on streetwise, he made it entertaining.
But honestly, what made it entertaining for me was... women.
"A whole generation of smart, creative ad men came through, like the Saatchis, Alan Parker and Ridley Scott," he says men who stopped making commercial advertising a hard sell and made it entertaining and compelling.
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But can he make it entertaining the way The Big Short did with the financial crisis?
I'm not sure what Adam Bock is trying to say in "The Typographer's Dream," his quirky one-act play, but his three-member cast makes it entertaining.
"There is an alchemy," said Bazalgette, "whereby you take factual information, which has some connection, umbilical or tangential, to public service, and you make it entertaining.
Unfortunately they are doomed to disappointment, because commissioning editors and producers, being ignorant of the subject themselves, will not be persuaded that construction is inherently interesting, and insist on brandable formats to make it "entertaining" by the use of gimmicks.
Amid the competing demands on his time and attention, Robbins continues to do the thing that has made it all possible — entertaining people by picking their pockets.
You've just got to make it look entertaining for the audience," Watson says.
Clearly Saeterbakken has gone well out of his way to sweep the stage of this moral drama clean of any devices that might make it conventionally "entertaining".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com