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Adrian Shaughnessy, publisher, Unit Editions He made computing sexy.
In 1984, the graphics-based (rather than text-based) Macintosh made computing accessible.
The product, which made computing more affordable for millions of visually impaired people, also caught the attention of Intel, and the award-winning Braigo Labs (an amalgamation of Lego and braille) was born.
He and three others from IBM founded SAP in 1972 and envisioned software that made computing fast and seamless.
If any writer defined our collective nerd future and made computing cool it was William Gibson.
As Silicon Valley legend has it, Steve Jobs Steve Jobs visited PARC and did see a market for PARC's graphical user interface: drag-and-drop, icon-driven software that made computing assessable to the masses and sparked the PC revolution.
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It comes 30 years on from a BBC push to make computing mainstream by putting BBC Micro computers in the majority of schools.
Some computer scientists have pushed ever since to make computing a central part of a liberal arts education.
In the '80s and the '90s, engineers built products so people wouldn't need to 'speak computer.' Apple and Microsoft made their fortunes by making computing accessible to everyone, through a visual, intuitive user experience.
Mobile makes computing look easy; not only easy but sexy too.
The cloud's main promise is to make computing cheaper using huge economies of scale.
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