People don't buy fast cars to make better time, but to make their time better.
"No thanks," he said, "I think I can make better time in the subway.
For shorter trips during rush hour, you'd probably make better time walking or riding a bike.
"They want to make better time" as well, she adds, but the idea that taking SH 130 can ease stress proved the more powerful pitch.
Mom, tearing up, and little girl wave to her as the "angel" walks down Fifth Avenue, making better time than the bus.
Some immediately hail taxis; one couple decide they'll make better time taking the subway; others stop to find a pay phone and inquire about schedules.
Recently, when he was in a rush to travel from New York to Washington, Mr. Gore announced that he was scuttling Air Force Two because he would make better time on the US Airways shuttle.
Four years ago, on the 50th anniversary of his first hike, he once again hiked the trail -- which had grown around 100 miles, to 2,158 miles -- making better time than some people a third his age.
The "positioning" for SH 130 in the campaign is that "you'll make better time," Ms. Mueller says, which has a double meaning: "It's not necessarily a promise it'll get you there faster, but when you get there you won't be stressed".
The pilots hoping to make the crossing Saturday say their planes will be equipped much as Mr. Bl?ot's was, though most have engines that are slightly more powerful than his original 20-horsepower Ansani motor, meaning that they should be able to make better time.
