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McEnroe is reported to be threatening legal action against a format that has made a title out of his notorious 1980s catchphrase.
✒The comedy Movie 43 has been described by many critics as "the worst film ever made", a title it will have to slug out with Ed Wood's Plan Nine From Outer Space.
Stanford won the ITU World Triathlon Title in 2013, though a foot injury ruled her out of early races in this year's championship and has made a title defence unrealistic.
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Enough will perhaps to make a title run?
It makes a title like "The Drew Carey Show" seem vague and offhand.
Despite the unpredictable fortunes of books, I'll hazard a few general rules of what makes a title endure.
If Michigan State makes a title run of its own, the Spartans may do it on the broad back of Green.
Word of mouth seems to always be king, but even moving a book from one spot to another can make a title just fly off the shelf.
What little success they did have, making a title race of the league, was achieved in a style that enamoured nobody; there has been little glamour.
Never again will I judge a book by its bad title but will bear Julian Barnes's recent, wise words in mind: "A book makes a title, not the other way round".
○ Have each team start their PowerPoint by making a title slide and inserting the animals' common and scientific names into a blank slideshow.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com