There will also be style guides distributed to shoppers, a contest with prizes like a walk-on part in a coming episode and offers of free downloads of "Mad Men" content from iTunes.
Haines yesterday admitted that he first thought the idea of a live show was mad but contented himself with the fact that as it was first happening in Australia, it was far enough away if it all went wrong.
But in this mad frenzy of content consumption, an unsettling theme appears to be emerging.
Where Hatton Sr could command a travelling army of 30,000 Mad Mancs, Hatton Junior was content to move in his considerable wake.
Successful people of colour like Holte and Olden have no representatives in the world of Mad Men, which is content to let their stories unfold off-screen at other, clearly much more interesting, ad agencies.
HBO will also use the platform to distribute third party content like Mad Men, Preamar, and House of Lies.
This year, like many in this cursed century, birthed memes that, for a brief moment, captured the zeitgeist, but quickly devolved into a repetitive and unfunny mad lib of meaningless content.
Burger King now uses only Canadian beef in its burgers, compared with a 40percentt Canadian content before the mad cow outbreak, said Bill MacLeod, senior purchasing and distribution manager at the chain's Canadian unit in Toronto.
She was looking for a way to brand the channel with original content and believed Mad Men was the perfect vehicle.
So with Mad Mimi, he decided to use content blocks which would allow for better customization.
