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I argued for them in "Macro Markets," my 1993 book.
The US investment bank believes Britain will remain in the EU, but its macro markets strategy team has looked at what would happen to the pound if the vote goes the other way.
"Maybe [what we're seeing] lags the macro markets because of the way the money was raised.
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Mr. Macro Market waits for no one.
Greenspan and Bernanke can run from Mr. Macro Market, but they can't hide.
At least two-thirds of my company-specific investment blowups have been due to missing Mr. Macro Market moves.
All the while we are seeing Mr. Macro Market bake the long-term effects of price inflation into the cake.
You look at various macro, market-level measures: price-to-book value, price-to-cash flow [then] those markets look much cheaper than the U.S. and Europe.
The problem with macro, market-level bets is that you have few opportunities to make them and you are betting big when you do.
Rather than take his and Timmy Geithners word for it, we have decided to use our own expert, Mr. Macro Market, to help us proactively manage risk.
At Atomico he has been quietly using those skills internally to help the investment team understand how technology and macro market trends interact with a potential investment.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com