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His reasons: (1) The macro backdrop is stabilising.
"We believe Home Depots guidance cut is modest in the grand scheme to the extent that the macro backdrop is tough and aggressive retail investment continues, guidance is taking a minor hit," Fassler said in a Tuesday research note.
However, entrepreneurs rarely launch their business as a result of market (macro) conditions, but rather, personal (micro) timing and circumstances that have little to do with the broader landscape, even if the macro backdrop is at odds with the micro circumstances.
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The backdrop is somber.
The backdrop is gruesome.
The backdrop is a forest of reeds.
The African backdrop is still fairly bleak.
No one denies the backdrop is dismal.
The backdrop is stark.
The backdrop is plain and dark brown.
The backdrop is important too.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com