"macho image" is a correct and commonly used phrase in written English.
It is typically used to describe a strong, tough, and masculine appearance or demeanor. Example: The actor has worked hard to maintain his macho image throughout his successful career, often playing tough and rugged characters in action films.
Mr. Schwarzenegger's macho image compounds the problem, Mr. Hoffenblum said.
Abjorensen calls it "a form of physical exhibitionism … constantly reinforcing his macho image".
Men have the macho image — they don't want to show weakness".
And: "Your personality begins to be moulded around the macho image you portray during trading sessions".
"Certain people just think they have to project a macho image," he said.
Shareholders have complained that the airline's "macho" image is harming its business.
The same could hardly be said when pro-Pussy Riot posters took aim at his so-macho image, with one Pop Art-style design transforming Putin into a platinum blond transvestite with Day-Glo make-up.
"There's something about that area for men… it's very vulnerable….putting yourself in that position (when being screened)…" (Referring to colonoscopy) "I think males would be more afraid of the body invasion than a female….because [of the] super-macho image whereas women do not have that super-macho image.
Such discussions have prompted health promotion strategies aimed at 'bringing home' to men the dangers of living up to a 'macho' image and engaging in 'risk-taking' behaviours which are typically presented to be influenced by the 'knowledge, attitudes and beliefs of men' (DoH 2003).
A number of participants believed that the unhealthy practices and inequalities that were perceived to be inherent in Glaswegian culture were compounded for men by pressures to live up to the 'macho' image of the male Glaswegian or the 'West of Scotland man'.
