I'm a brand manager for the St . Regis W Hotels and the Luxury Collection.
Its legacy of "great British design" comes to the fore in the new luxury collection.
The Luxury Collection resort has 80 villas, each with private pool.
Oct. 16 luxurycollection.com Where else would Starwood's Luxury Collection open its first hotel to seek LEED certification?
El Esteco also happens to have a luxury hotel attached to it, the Patios de Cafayate of Starwood's Luxury Collection.
The luxury collection is due to hit stores at the end of July and will be available at its London flagship on Old Church Street, Liberty and Harrods.
Promoting hotel collections like the Luxury Collection can be challenging, Mr. Hanson said, because they lack consistency in features, like design.
An example is Starwood's costly renovations of the Gritti Palace in Venice and the Alfonso XIII in Seville, Spain, two of the hotels in its Luxury Collection group.
STAY Gritti Palace The Luxury Collection reopened Venice's storied Gritti Palace this spring, following a €35 million renovation to the 15th-century Grand Canal palace.
DESPITE an unsettled economic climate, the Luxury Collection, an upscale brand of Starwood Hotels and Resorts, is updating its advertising to attract new guests.
Individual hotels within the Luxury Collection also have the option to customize the advertising, inserting photographs of their choice into the frames in the brand advertising.
