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Sales within the luxury category vary.
Unfortunately, airline tickets fall into the luxury category.
In the luxury category we like Coach, Tiffany and Gucci.
These days, they say, a $1 million house may not make it into the luxury category.
"The luxury category is not like other markets," Mr. Büchelhofer said.
In general, the luxury category resisted the downturn longer than other categories of advertising spending.
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So what makes the MKZ stand out in the entry-luxury category?
Other brands have profited from a team approach that does not emphasize a star designer -- notably, Burberry and Hermès, and in the sub-luxury category, Coach.
PKF Consulting says that room rates paid in May averaged $386.15 in the top-luxury category in Manhattan, a 15.1percentt increase over May 2004.
The fanciest V-6 Accords with leather upholstery are more handsome inside, and the extra performance moves the car up into the near-luxury category.
In what the Corcoran report calls its super-luxury category -- apartments selling for more than $5 million -- the average price in the third quarter was $5,846,000, up 13percentt from $5,180,000 in December 1999.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com