Keir Keightley, a professor of media studies at the University of Western Ontario, writes astutely about male lust for precision technology.
Perhaps worst of all, some big spenders have lost their lust for the promise of new technology.
Add ageing populations, disabled access, the lust for "signature skylines" with better lift technology, and the future of the lift appears secure and profitable – a market estimated to be worth $125.22bn by 2021.
In the long run, however, Cisco is banking on a safer bet: that consumers' growing lust for bandwidth-hogging video and the need for the technology that provides it will outlast any downturn.
As for the rest, the jury is still out on whether any political party can resist the creation of a surveillance state that is fuelled not by technology, but by idiocy, paranoia and a lust for greater legislative powers.
This lust for lists generates series after series, item after item, and each technology has "and up next is... .. feel to it.
They want convenience, but lust for luxury; they search for simplicity and calm but are obsessed by technology and disruptors.
Irrational lust for power?
