Some Big Read communities find activities are the key to luring readers.
The Shade Room is flourishing in a time when media outlets are struggling to figure out their relationship to social media: Is it a means of luring readers?
Small wonder that so few authors of children's books take up the challenge of luring readers into a world utterly different from the one they already know.
In the face of a severe recession and a technological revolution luring readers away from print, the price of the ink-on-paper Times keeps going up and some content is reduced or disappears.
But still, given the choice, the brown broadcasting corporation is winning viewers from the British one and the truly cosmopolitan magazines are luring readers from the ubiquitious "greatest sex you ever had" stories of the original.
PARIS — The Financial Times on Tuesday introduced a mobile Web application aimed at luring readers away from Apple's iTunes App Store, throwing down the gauntlet over new business conditions that Apple is set to impose on publishers who sell digital subscriptions via iTunes.
