At Apple, content is essentially a marketing expense — a Trojan Horse used to lure us in to buy its high margin hardware (iPhones, iPads, Macs, Apple TVs).
They use these seductive skins to lure us into their architecture, but they don't leave their imaginations at the door.
But the genius of the show's presentation — derived from a 2007 production by Mr. Armfield with Mr. Rush in Melbourne, Australia — is in its use of rowdy comic grotesquerie to lure us into raw and very real emotional territory.
And then, as C.K. often does, using the basic kindness that he exudes to lure us closer, like a boxer lying back on the ropes, he delivers a gut punch.
However, slowly, I eventually discovered the lies of the cult and how they were using the loss and grief we endured to lure us to believe what they preached.
People aren't constantly trying to lure us out.
It isn't going to take much to lure us to the N.C.A.A. tournament Thursday.
His subtle, hypnotic prayer chants lure us out of our tent.
He added: "[They] tried to lure us into alleyways and then set fire to the alleyway.
And throughout, the seething, grand orchestral life works to lure us in.
"And the oversimplified and frequently ill-founded dicta of food faddists can lure us into downright harm".
