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"lure them" is a correct and usable phrase in written English.
It means to entice someone into doing or going somewhere. Here is an example sentence: The marketing team came up with a clever advertising campaign to lure customers to their new product.
Exact(60)
"We'd lure them in".
If you can't breed them, lure them.
Money alone may not lure them.
"If we cast some bait, we can lure them out".
When people are vulnerable the evil ones will lure them.
Instead, they lure them in with free savory samples.
Even France has engaged this year in a charm offensive to lure them in.
Mr. Baumann said he hopes it may lure them into the galleries, too.
"They'll show them a few products, lure them in and hopefully have them hooked," she said.
To lure them, ports need deeper harbours and bigger cranes to unload the cargo.
He said that tax cuts alone would not be enough to lure them.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com