'lucrative potential' is correct and usable in written English.
You can use it to refer to the possibility of gaining or making a lot of money or profit from something. For example, "This business has a lot of lucrative potential for investors."
Not all of his recent fights had been profitable for Showtime, and Pacquiao was by far his most lucrative potential opponent.
But the lucrative potential of the Los Angeles market could yet make the new stadium and the extreme relocation fee of several million dollars worth it.
Having seen the lucrative potential of the market, and the exceptional returns of the young trader, both men wanted Xu as their own personal investor.
Human growth hormone, which is also made by Genentech Inc., may have lucrative potential in healing wounds and making athletes taller and stronger.
Most people trace the demise of that burst of creativity to the releases of Steven Spielberg's "Jaws" in 1975 and of George Lucas's "Star Wars" in 1977, blockbusters that alerted studios to the lucrative potential of gigantic, audience-pleasing adventures.
The Catskill casinos were thought to have especially lucrative potential because Monticello is closer to New York City and millions of potential customers than the gambling halls in Atlantic City.
Its strong economic progress and lucrative market potential was one of the reasons for the hosting of President Susilo Bambang Yudhoyono by Britain for last week's state visit.
But when he returned to England only to be mocked, Henry Whittaker took his valuable plant samples, with lucrative pharmaceutical potential, to the Dutch East India Company.
Trainers with Classic contenders plot their race schedule for the year based on the timing of the Classic, and winning the Classic has proven to deliver all the spoils that Triple Crown races do - a massive payday, Eclipse awards and lucrative breeding potential.
Instead, the globalization of electronic music to the point of cultural ubiquity and lucrative economic potential is cast by Matos as as a "successful" one.
Bernhoft seemed to come out best of all, gaining entry, he hopes, to a new and lucrative pool of potential clients: celebrities.
