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For China, the deal offers a lucrative foothold in one of the most oil-rich countries in the world.
The deal with Eidos was supposed to give Bottle Rocket a lucrative foothold in Europe and allow the company to develop interactive games for its own Web site.
Fortumo, whose clients include Rovio, EA, Gameloft, Zeptolab and Badoo, will now be able to help developers gain a potentially large and lucrative foothold in China.
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With a Russian cast and Russian writers, directors and producers, the film reflects a new reality at Disney and in Hollywood generally that dubbed American blockbusters are no longer enough to maintain a foothold in lucrative foreign markets.
DealBook » In Combination of Services, Stifel Financial to Buy KBW for $575 Million | The deal gives Stifel a foothold in the lucrative business of advising financial institutions.
The Stifel Financial Group has agreed to buy KBW in a deal valued at $575 million, giving Stifel a foothold in the lucrative business of advising financial institutions.
In a move that would give News Corporation a larger foothold in the lucrative pay TV business in Australia, Rupert Murdoch's media conglomerate said it has agreed to pay roughly $2.2 billion to acquire Consolidated Media Holdings.
Both sides are likely to continue pressing their efforts; Hollywood is eager to have a partner that can help it tap into China's fast-growing film market, and Wanda wants to strengthen its foothold in the lucrative North American market.
But Baidu's achievements and talented team of researchers seems to have the potential needed to significantly impact the technology and gain a foothold in the lucrative Chinese voice market.
BYD's Southern California factory also represents a foothold into another potentially lucrative market: energy storage.
This has led to frustration on the part of Hollywood producers keen to get a foothold in the potentially lucrative Chinese market.
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