Cross our hearts and hope to die … Inspired by the success of Laura Marling, whose sponsorship deal with KFC makes her Britain's first folk zinger, girl band the Saturdays abandon pop in favour of a more earthy, real and hopefully lucrative musical direction.
Team doctors are rarely seen by fans or journalists, but their decisions can determine everything from who plays in the next game to the long-term direction of lucrative careers.
Although Miramax has said this business has been lucrative, the company's direction has been a disappointment for Hollywood's creative community, which hoped Miramax, under new ownership, would be revived as the major moviemaking concern it had been.
Drinking Coffee on Ice? Also, we've seen Tom's spoof pop vid and think he'd have a more lucrative future if he joined One Direction.
Fighting Off Takeover Bid This orderly, well-rounded and lucrative existence made a great change of direction because Mr. Tisch became drawn into a battle for control of CBS.
"In 34 years with General Motors, I had many opportunities to go in other directions that were much more lucrative, but the promise of health care and pension for life was something that I had to consider".
Under his direction, Fox News developed into an influential and lucrative player among the major news outlets.
That's why One Direction and Justin Bieber have perfume deals, because they're incredibly lucrative.
Yet James Spafford and his schoolfriends are not the next One Direction but a collective of amateur chefs who have built a lucrative global brand through YouTube exposure.
One Direction are not just a band, they're a product, and Simon Cowell's most lucrative creation, too.
