All new hires sign a document verifying that they've read and understood the Core Values, then undergo a hundred and sixty hours of customer-loyalty training.
One is to trade loyalty for further training: even companies with pared-down training budgets may be open to the idea of financing an executive MBA, or even just short courses, if you are willing to agree not to seek other employment until the firm feels it has been paid back.
Local hires, meanwhile, are no easy fix: they are hard to vet, in terms of both their loyalty and their skill.Yes, training competent linguists is hard.
And, like the one-time coffee juggernaut, the yoga-centric clothing company focuses on cult-like customer loyalty; thorough, mandatory staff training on new products and customer service; and innovative marketing.
They know that what counts in battle isn't your sexual orientation but your courage, strength, intelligence, training and loyalty.
But this number is still too small to take over the whole military job, and it is far from clear whether the primary loyalty of the newly trained soldiers belongs to Iraq's fledgling national institutions or to the sectarian militias from which many of them have been recruited.
Mr. Shahzad seemed motivated by the duty he felt toward his fellow Muslims and his loyalty to the friends who trained with him in Waziristan, the official said.
While many of Iraq's 425,000 active-duty troops are poorly trained and their loyalty to Mr. Hussein is questionable, his top 100,000 troops -- especially the Republican Guard and the Special Republican Guard -- are unlikely to crack quickly.
"It certainly would be cheaper" to contract out customer service, said Kelly Wolske, who trains Zappos' customer loyalty team.
The ideas ranged from a user-led training scheme, to a loyalty card and a 24/7 free information call-line.
"This is not about equipment or training, this is about loyalty, and you can't touch that".
