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It's a loyalty scheme, but works differently to others.
Safeway, an American supermarket, offers individualised pricing through its "just for u" loyalty scheme.
In 2005, Air Canada sold 12.5% of its loyalty scheme, Aeroplan, into a separate income trust.
The hotel said it was a loyalty scheme that was being misconstrued.
AR: We are on track to introduce a loyalty scheme in January 2016.
Nando's loyalty scheme is based on collecting "chillis" each time that you visit and spend £7.
Another thing I've tried is a loyalty scheme that rewards customers for shopping sustainably.
The Channel 4 finance director, Anne Bulford, has also joined a loyalty scheme.
Next month, Morrisons will rejig its loyalty scheme, just over a year after it launched.
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Among other things, it offers a "virtual" wallet that stores details of a user's credit cards and loyalty-scheme memberships and can be accessed via a mobile phone.
And of course Apple added a loyalty scheme/mobile ticketing hub to iOS last year with its Passbook feature (fully-fledged mobile payments not included, however).
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