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"Kantar measured a 92% customer loyalty rate, significantly higher than the competition.
Over all, "our core consumers have stayed quite strong," she adds, reflecting that "Cesar's loyalty rate is the highest in the category".
This would put Android's loyalty rate around 97%.
And the loyalty rate versus competition is an enormous gap.
A recent survey found Apple's iPhone to have twice the customer loyalty rate as the next highest brand.
Kantar notes that Samsung has the second-highest loyalty rate in Britain after Apple (59% versus 79%).
Similar(45)
He cites typical brand loyalty rates that are twice as high among the company's male clientele as those of its female clients.
You can also consider the indirect effects of sustainability — using indicators like employee retention and customer loyalty rates — to make a continued business case for sustainability.
Declining loyalty rates and improved offerings by the Detroit and Korean automakers mean consumers are more likely than ever to simply look elsewhere if one company runs out of a model in a particular combination.
The answer, perhaps perversely, is that with big-brand loyalty rates at 50%, just enough customers will buy small brands from time to time to keep the latter in business.
Both of them have very strong loyalty rates, with Android's a bit higher than iOS'.
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CEO of Professional Science Editing for Scientists @ prosciediting.com