Sentence examples for loyalty effect from inspiring English sources

In "The Loyalty Effect," a comparable book published in 1996, Frederick F. Reichheld succeeded in deriving rough dollar estimates of the bottom-line benefit of greater customer loyalty.

The idea derives, Birkinshaw says, from the work of Frederick F. Reichheld, founder of Bain & Company's loyalty practice and author of the seminal 1996 marketing book The Loyalty Effect.

"It's the internal people that are the target" of many Home Depot initiatives, said Frederick F. Reichheld, a consultant at Bain & Company and author of "The Loyalty Effect" (Harvard Business School Press, 1996) who has studied the company.

This loyalty effect enables them to compensate their employees more generously, provide investors with superior cash flows, and reinvest more aggressively to further enhance the value delivered to customers.

The high priest of the loyalty cult is Frederick Reichheld, a director at Bain & Company, a consultancy firm, and author of "The Loyalty Effect", a 1996 bestseller which argued that engendering loyalty makes sound economic sense.

9. J. Gitomer, "Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know" (Marietta, Georgia: Bard Press, 1998); and F.F. Reichheld, "The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value" (Boston: Harvard Business Review Press, 2001).

The price effect differences are greater in sensory and food categories, whereas the differences in brand loyalty effects are stronger in sensory and, surprisingly, non-food categories.

Antecedents of Union Loyalty; The effect of individual dispositions and organizational context, Journal of Organizational Behavior.

First, as the number of options grows, consumers that have searched the entire market become more price sensitive and are less affected by the loyalty-inducing effects of switching costs.

(c) Normative commitment has positive effect on loyalty intention, advocacy intention, and WTPM.

(a) Affective commitment has positive effect on loyalty intention and advocacy intention, but negative effect on WTPM.