And that kind of brand loyalty costs money and effort and Apple isn't about to let the Palm Pre ride on its good will and install base.
My Big East loyalties cost me some points last year: three conference teams I had picked lost in the second round, and Connecticut was upset in the first.
In season two there was also a painful demonstration of how the country's priorities had changed post 9/11, when an FBI agent's diverted loyalties cost Frank Sobotka his life and the pOlice the testimony they needed to nail the Greeks.
What is the price of loyalty, the cost of betrayal?
In the show, relationships with his teammates become tense, and questions arise about loyalty, the cost of fame and keeping one's true nature secret.
MoneySavingExpert says "loyalty can cost", but adds: "Banks love fresh grads and offer exclusive deals, such as 0% overdrafts for up to three years".
We talked about her credit card processor, how she didn't have a POS system and how much her loyalty program cost.
Shows about ice-road truckers, loggers and fishermen tap into the same themes and emotions that many of TV's best scripted dramas often do: the bonds of loyalty, the cost of selfishness, the difficulty of relationships and how the definition of masculinity is changing.
A love story with pretty high stakes, sure but the show cuts to the heart of being human, asking us to consider the price of loyalty and the cost of love.
The fact is that airlines, flying so close to full capacity today, have realized that they really don't have to cater to economy passengers — most of whom are booking on price alone, and who increasingly have no real airline loyalty — because the cost of doing so would never be worth it in pure bottom-line terms.
