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These are people's values (things they deem to be good, beneficial and important, such as loyalty, accuracy and self-enhancement) and their needs (things they feel they cannot live without, such as excitement, control or acceptance).In a test of the new system, Dr Haber analysed three months' worth of data from 90m users of Twitter.
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This is also why certain news outlets abandoned traditional journalism in favor of "Journalism of Affirmation": a new political media that builds loyalty less on accuracy, completeness, or verification than on affirming the beliefs of its audiences, and so tends to cherry-pick information that serves that purpose.
Eager to demonstrate his loyalty to Nixon, he confirmed the accuracy of the "walk over my grandmother" quote in an August 1972 memo to his staff that was quickly leaked to the press.
These included the accuracy of prices when products were scanned and loyalty to store personnel based on familiarity.
Her loyalty to mathematical precision caused one colleague to name her "a severe critic", but she combined this demand for accuracy with a nurturing attitude.
Corporate loyalty?
Ah, loyalty.
Duty! Loyalty!
"Blind Loyalty?
Information design predicts loyalty.
Accuracy indeed".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com