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Companies that manage for the long term worry about the skills and development of their recruits, build sustainable and loyal supplier bases, find ways to counter the short-term pressures of the market and consistently foster lasting relationships with all their stakeholders.
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Or you might feel loyal to that supplier.
"Customers who are loyal to their energy supplier should be treated well, not taken for a ride, and it's high time the big companies recognised this," he said.
Service providers are experiencing huge demand for bandwidth from their own customers, who may not be so loyal to their traditional suppliers.
It is a distance that illustrates a challenge: how does Washington square Saudi Arabia, the loyal ally and vital oil supplier, with Saudi Arabia, the guardian of Islam, a power of the Arab world and birthplace of suspected terrorists?
"Our immediate thoughts and sympathies lie with the many loyal guests, wonderful hoteliers and suppliers who are affected in addition to our unfailingly loyal team, both in Turkey and the UK.
The BHS closures are "not the closure of this scandal", it said: "Huge debts are still to be settled with a shop full of unsavoury characters - from shifty tycoon Philip Green and his tax haven-based wife Tina to three-time bankrupt Dominic Chappell, accused of short-changing loyal staff, company pensioners and suppliers.
But we also know it is right to pass on to loyal customers the fall in gas costs that energy suppliers have seen over recent months".
The New York lawsuit alleged that Dell's rebates were so high because it remained loyal to Intel, rather than buying products from the rival chip supplier Advanced Micro Devices.
Suppliers could be doing much more for their loyal customers.
Employees and suppliers might justifiably fear him but he has a loyal cadre of long-serving lieutenants whom he listens to.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com