That's upsetting customers, even loyal ones, and while competition is so fierce, with rival stores everywhere, you don't need to give people a reason to go anywhere else.
The competition has a loyal following in Australia, which has been invited to participate as part of the contest's 60th anniversary celebrations.
In the meantime, Snapchat has been racing to release new features to keep users loyal despite the onslaught of competition from Facebook's Instagram and WhatsApp.
Recently, the group has reportedly faced some competition from cells loyal to the self-proclaimed Islamic State in Syria and Iraq.
Last month the Spectator, usually strongly loyal to the government, announced a competition: "A bottle of Pol Roger, our house champagne, to whoever can explain George Osborne's growth strategy".
Sadly, this is another instance where the big chains come into town, drive out the independents that are loyal to the community, thereby minimizing competition, and raise prices.
This was the idea that political balance now consisted of the competition between government and a "loyal" opposition.
The energy secretary has warned that Britain's big energy suppliers risk being broken up after the competition regulator said they charge loyal, often vulnerable customers up to £234 a year more than those who shop around.
"Japanese companies have used the silence of their loyal employees as a weapon in international competition," said Kiyotsugu Shitara, head of the Tokyo Managers Unionn, a small white-collar union that helped with Mr. Takano's lawsuit against McDonald's.
Parliament's lower house gave final approval to new election laws that critics have said would further erode democratic competition and shore up parties loyal to President Vladimir V. Putin in advance of parliamentary elections next year.
