Such results confirm some aspects of the elaboration likelihood model (ELM), (i.e. open vs. closed conclusion as a rhetorical artifact, has effects under low involvement conditions) but contradicts it on the main point, that is low involved consumers may reach deeper levels of information processing than consumers under high involvement.
Susan M. Mather, a professor of American Sign Language, linguistics and interpretation at Gallaudet, said the poor literacy rate had nothing to do with sign language but was the result of low involvement from hearing parents with their deaf children from the very beginning.
In the US, often the onus is on the consumer to become informed but this is an unrealistic expectation for most shoppers, who are happy to spend time researching a high involvement purchase such as a computer, but less likely to invest in finding out about everyday, low involvement purchases like bananas.
Male centered societies result in low involvement of women in family-run business (Vera and Dean, 2005).
Together with the limited inclusivity of the processes, this led to a low involvement and limited empowerment of the citizens.
Contrary to high involvement group, in low involvement group, consumers who put more emphasis on intrinsic criteria tended to dissatisfy with knitwear products.
Similar to the high involvement group, the low involvement group showed a significant, positive relationship between intrinsic criteria and satisfaction (β = .26, t = 2.67, p < .01).01
The analysis demonstrated the contrasting role of high and low involvement as well as the potential complementarity of promotion- and prevention-focused value motivation.
Where a model close to optimal was selected, the accuracy of Version 1 users greatly outperformed low involvement Version 2 users.
When consumers were classified according to involvement scores, liking score of the high involvement group was little affected by either situational factors, while low involvement group was highly affected by the 'environment' factor.
