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Lower viewership translates into less advertising revenue.
There's nothing much wrong with that, not in an age of excess, short attention spans, fragmented media and lower viewership.
Brad Adgate, the senior vice president for research at Horizon Media, said that cable networks anticipated lower viewership when programming shifted to cable.
All of the networks had a full slate of repeats, resulting in lower viewership totals across the broadcast board, but the audience for CBS's geeky comedy has proved to be very loyal, even for previously aired episodes.
"It's much more complicated than waving the flag and saying we have to go," he said, citing the difficulties of playing the Olympics in a time zone halfway around the world, which would most likely lower viewership in North America.
But as time has gone on, the company has decided it's better to pay a premium for individual series that it wants to have on the service, rather than spending on a bundle of shows that had lower viewership.
Similar(52)
He doubled down Monday on claims about the inauguration crowd, saying "it's unquestionable" that Trump's inauguration was the most-watched in history, despite evidence that the event drew a smaller physical crowd and lower television viewership than past inaugurations.
Citing material that you don't use in your work will mislead readers and ultimately lower your viewership.
Today it stands at 8m still hefty, but declining quickly, and lower than the viewership of either of the two main Saturday-night talent shows.
The second part of the episode earned the lowest rating on the night of November 18, receiving lower ratings and viewership numbers than The Simpsons and Malcolm in the Middle.
The competition most likely lowered CNN's viewership.
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CEO of Professional Science Editing for Scientists @ prosciediting.com