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Steady, perhaps lower, ticket prices.
A first step would be to lower ticket prices.
Second, this is happening despite lower ticket prices.
The group is now seeking to widen its portfolio to lower ticket items.
Lower ticket prices would certainly help, although the mental barrier might be even stronger.
Lower fuel costs mean lower ticket prices and thus more demand from passengers.
And as China's cultural industry gains strength, he says, we'll see "more audiences, lower ticket prices, better quality".
Imagine musical revivals Off Broadway instead of on: less extravagant, lower ticket prices, a potentially new and different audience.
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"They're lower-ticket items," she said, "but with a high profitability".
A lower-ticket item, but one whose purchase can also be delayed, is carpet.
Any interest, he said, could further dissipate as it reaches lower-ticket races.
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