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Banks are interested in ensuring their eBanking services are highly customer-centric and that the interface matches customer expectations in order to drive customers towards this lower cost channel.
SCM integrates these entities and manages their interrelationships through the use of information technology to meet customer expectations (i.e., higher product variety and quality, lower costs and faster responses) effectively along the entire value chain.
Customer expectations have also changed.
Encountering problems with task management, customer expectations and customer communication affected customer satisfaction very negatively.
Customer satisfaction results from the difference between customer perceptions and customer expectations.
It changes customer expectations and behaviors.
Exceeding customer expectations has a negligible impact on customer loyalty.
But later customer expectations became more and more.
Are customer expectations being met?
Manage Customer Expectations.
Parasuraman [ 5] defined service quality as the difference between customer expectations and customer perceptions.
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